About Us
Triathlon Lifestyle Coaching Brian Maiorano, Owner and Head Coach Rachel Gordon, Swim Coach
Choosing a Coach

If you’re looking to dedicate yourself to triathlon over all other parts of your life, you should probably pick someone who will push you to your very limits with an agressive training schedule.  But if you want to improve your triathlon abilities and keep it part of a healthy, balanced life, Triathlon Lifestyle Coaching understands your needs!

How We're Different

We offer customized, personal attention that no one else does. You've probably compared us to other coaches. They all offer excellent service. But none give the personal attention that we do.

  • With many coaches, you get no contact other than through email or maybe an occasional phone call.
  • Some coaches offer weekly group workouts—which are great if they fit your schedule, are near where you live, and you don't need personal instruction.
  • But why pay for group workouts when you can join free ones all over San Diego county? The Triathlon Club of San Diego offers dozens of free group workouts each week. We can help you connect with the ones that will work best for your training plan.
  • Remember—we offer a free one-on-one session each month— plus unlimited email and telephone support.

Brian Maiorano, Owner and Head Coach

Brian's endurance-sports background started with a couple of decades roaming the Montana and Colorado wilderness.  Mountain climbing, whitewater canoeing, mountain biking, and weeks-long backcountry trips taught him how to persevere in tough conditions, for the long haul.  And leading those trips gave him the patience and awareness to help others on their journeys.

In addition, Brian has 20 years of professional experience helping people in the same ways he can help you be a better triathlete.  Here's what he'll do for you:

  • Listen to and understand unique, complex situations.
  • Offer creative solutions that meet your goals.
  • Analyze everything, from minute details to the big picture (see his blog for examples).
  • Give unique insights that others miss. He can help you organize your days and weeks to find a healthy balance between training and the rest of your life.
  • Offer patience and understanding, and work with you until you get what you need

Brian taught himself triathlon by immersing himself in it.  He's trained with and learned from elite athletes.  He's learned from a million mistakes.  And he's studied in-depth every topic important to triathlon.

But most importantly, what he does works.   Whether you're an accomplished athlete looking to do your first Ironman, a pure beginner hoping to learn the ropes, or a top age-grouper looking to break through plateaus, Brian will help you meet your goals. See the Testimonials page for what others have to say.



Rachel (Gordon) Wills, Swim Coach

Rachel was practically born in the water; she's been swimming since she was 6 months old. Throughout her swimming career she's been a technique driven swimmer. She attended many camps and seminars and has swam under many great coaches, "soaking up" the swimming knowledge.

Although success as an athlete doesn't create a great coach, it can't hurt. She is a NCAA All-American and Conference Champion. Her move to San Diego led her to the open water world. She has won multiple local races, and most recently had the top amateur female swim time at Ironman St. George.

Her love for the water is contagious. She will find a way to help you swim faster with more enjoyment and less effort. During her in-water sessions she gets an up-close underwater view of your stroke, with instant feedback!  Her attention to detail is evident; she will break your stroke down, and then build it back up-- correctly.

Are you like most triathletes, and find the swim is your weakest link? The solution doesn't include adding more yardage. Let Rachel help you find the technique to move up in the pack and come out of the water feeling fresh.